Designed an e-bike app for Loughborough citizens and students, enhancing eco-friendly transport options and reducing emissions.
bell cycles
UX Research | Double Diamond Process | Interface Design
Designed an e-bike app for Loughborough citizens and students, enhancing eco-friendly transport options and reducing emissions.
bell cycles
UX Research | Double Diamond Process | Interface Design
Designed an e-bike app for Loughborough citizens and students, enhancing eco-friendly transport options and reducing emissions.
bell cycles
UX Research | Double Diamond Process | Interface Design
Project Brief
Design a sustainable transport service aimed at increasing affordable mobility and access to local amenities for local communities to help reduce isolation and keep active.
Team Size
3 UX Designers | 2 Service Designers
Role in Project
UX Designer
Collaboration and Leadership, Iterative Design Process, High fidelity designs, Prototyping & User testing
Duration
2 Months
Key Points to understand from the brief
Design Process Behind the Project
We used the Double Diamond approach to design the service, focusing on discovery, definition, development, and delivery for optimal results.
Discover
Research
Problem
Assumptions
Secondary Research
Primary Research
Define
Structuring Findings
Persona
UX Statement
Service Ideation
Develop
Strategising
User Flow
Wireframes
Interface Designs
deliver
Designing
Bodystorming
Prototype Testing
Design Iterations
Approaching & uncovering the brief
We analyzed our brief with the 5Ws and 1H method to identify gaps, then used the COM-B model and assumption matrix to pinpoint high-risk areas and uncertainties from our secondary research.
Fig 1: Com-B Model
Fig 2: Drawing out proto personas
Fig 3: Assumption Matrix
Project Brief
Design a sustainable transport service aimed at increasing affordable mobility and access to local amenities for local communities to help reduce isolation and keep active.
Team Size
3 UX Designers | 2 Service Designers
Role in Project
UX Designer
Collaboration and Leadership, Iterative Design Process, High fidelity designs, Prototyping & User testing
Duration
2 Months
Key Points to understand from the brief
Design Process Behind the Project
We used the Double Diamond approach to design the service, focusing on discovery, definition, development, and delivery for optimal results.
Discover
Research
Problem
Assumptions
Secondary Research
Primary Research
Define
Structuring Findings
Persona
UX Statement
Service Ideation
Develop
Strategising
User Flow
Wireframes
Interface Designs
deliver
Designing
Bodystorming
Prototype Testing
Design Iterations
Approaching & uncovering the brief
We analyzed our brief with the 5Ws and 1H method to identify gaps, then used the COM-B model and assumption matrix to pinpoint high-risk areas and uncertainties from our secondary research.
Fig 1: Com-B Model
Fig 2: Drawing out proto personas
Fig 3: Assumption Matrix
Proto-personas
We designed three proto personas for different age groups to understand their specific pain points, perspectives, and goals.
We conducted research to finalise the persona we wanted to move forward with. In the context of Loughborough, our research revealed the following points:
High level of walking and cycling
Student Population is more likely to use sustainable transport modes. (Charnwood sustainable transport study, 2020)
(Charnwood sustainable transport study, 2020)
Key Statistics
69.1% of Loughborough citizens aged between 18yo and 54yo
69.1%
0
64y
18y
65+
(UK Office for National Statistics, 2021)
The majority of them aged between 20yo and 29yo
14,734
0
29y
20y
80+
(Charnwood Borough Council, 2020)
High population of younger group
Loughborough town’s population is highly influenced by university students and staff.
https://www.citypopulation.de/en/uk/eastmidlands/leicestershire/E63002317__loughborough/
Proto-personas
We designed three proto personas for different age groups to understand their specific pain points, perspectives, and goals.
We conducted research to finalise the persona we wanted to move forward with. In the context of Loughborough, our research revealed the following points:
High population of younger group
Loughborough town’s population is highly influenced by university students and staff.
https://www.citypopulation.de/en/uk/eastmidlands/leicestershire/E63002317__loughborough/
High level of walking and cycling
Student Population is more likely to use sustainable transport modes. (Charnwood sustainable transport study, 2020)
(Charnwood sustainable transport study, 2020)
69.1% of Loughborough citizens aged between 18yo and 54yo
69.1%
0
64y
18y
65+
(UK Office for National Statistics, 2021)
The majority of them aged between 20yo and 29yo
14,734
0
29y
20y
80+
(Charnwood Borough Council, 2020)
Key Statistics
High population of younger group
Loughborough town’s population is highly influenced by university students and staff.
https://www.citypopulation.de/en/uk/eastmidlands/leicestershire/E63002317__loughborough/
High level of walking and cycling
Student Population is more likely to use sustainable transport modes. (Charnwood sustainable transport study, 2020)
(Charnwood sustainable transport study, 2020)
Key Statistics
69.1% of Loughborough citizens aged between 18yo and 54yo
69.1%
0
64y
18y
65+
(UK Office for National Statistics, 2021)
The majority of them aged between 20yo and 29yo
14,734
0
29y
20y
80+
(Charnwood Borough Council, 2020)
Primary Research
Primary Research
We interviewed 14 participants, including e-bike users, non-users, and experts, to explore transport behavior, e-bike needs, and infrastructure.
We interviewed 14 participants, including e-bike users, non-users, and experts, to explore transport behavior, e-bike needs, and infrastructure.
Who & How many?
14 participants
E-bike/bike users
Non-bike users
Experts
How?
Semi-structured interviews
Narrative inquiry
Why?
Understand the current transportation use and behaviour traits
Investigate potential needs related to e-bikes among Loughborough citizens
Find the ways of improving commute system
What?
Current issues in road infrastructure
E-bike security concerns
People’s expectations from e-bike service
Daily commute options
On-campus facilities for e-bikes
The Vision Statement
The Vision Statement
“We believe that there is an opportunity to design an e-bike service for Loughborough citizens who do not have their own transport that enhances their daily commute and makes them independent from public transportation and addresses their concerns about safety, so that they can time-efficiently commute within the town and explore local landscapes.”
“We believe that there is an opportunity to design an e-bike service for Loughborough citizens who do not have their own transport that enhances their daily commute and makes them independent from public transportation and addresses their concerns about safety, so that they can time-efficiently commute within the town and explore local landscapes.”
Stakeholder Mapping
Stakeholder Mapping
Stakeholder mapping helped us identify key influencers, aligning our service design with their needs and ensuring effective, user-centric solutions.
Stakeholder mapping helped us identify key influencers, aligning our service design with their needs and ensuring effective, user-centric solutions.
Key Stakeholders
University Council
University Council
Opportunities for us
Collaboration with Loughborough University
Partnership with parking providers and Council
Collaboration with Loughborough University
Partnership with parking providers and Council
Emphasis on
Security of the e-bikes
Technologies used in e-bike sharing
Security of the e-bikes
Technologies used in e-bike sharing
Key takeaways from Service Blueprint
Key takeaways from Service Blueprint
The service is operated through an app
Locking/unlocking system is synchronised with an app
User receives a summary of the journey showing the time, distance and money spent
Google Maps are connected to an app and adjusted according to the “cycling needs” displaying: docks, e-bikes, cycling tracks, etc.
The service is operated through an app
Locking/unlocking system is synchronised with an app
User receives a summary of the journey showing the time, distance and money spent
Google Maps are connected to an app and adjusted according to the “cycling needs” displaying: docks, e-bikes, cycling tracks, etc.
The service is operated through an app
Locking/unlocking system is synchronised with an app
User receives a summary of the journey showing the time, distance and money spent
Google Maps are connected to an app and adjusted according to the “cycling needs” displaying: docks, e-bikes, cycling tracks, etc.
Getting into Team Spirit
Getting into Team Spirit
User Flow Chart
Highlights of the Flow Chart
User journey starts by downloading the app and setting up an account.
Onboarding process guides users on how to use the app.
Map screen displays available e-bikes for viewing.
User journey starts by downloading the app and setting up an account.
Onboarding process guides users on how to use the app.
Map screen displays available e-bikes for viewing.
Feature allows users to reserve e-bikes, making them unavailable to others.
Flow splits for non-subscribers (subscription screen) and subscribers (e-bike reservation screen).
Feature allows users to reserve e-bikes, making them unavailable to others.
Flow splits for non-subscribers (subscription screen) and subscribers (e-bike reservation screen).
Users unlock e-bikes and enter destinations for drop-off points.
App provides fastest and safest e-bike routes.
Notification confirms bike is securely locked upon arrival at the destination.
Users unlock e-bikes and enter destinations for drop-off points.
App provides fastest and safest e-bike routes.
Notification confirms bike is securely locked upon arrival at the destination.
Highlights of the Flow Chart
User journey starts by downloading the app and setting up an account.
Onboarding process guides users on how to use the app.
Map screen displays available e-bikes for viewing.
Feature allows users to reserve e-bikes, making them unavailable to others.
Flow splits for non-subscribers (subscription screen) and subscribers (e-bike reservation screen).
Users unlock e-bikes and enter destinations for drop-off points.
App provides fastest and safest e-bike routes.
Notification confirms bike is securely locked upon arrival at the destination.
User Flow Chart
Please rotate the mobile for a better view.
Highlights of the Flow Chart
Prototype Testing
Aim
To see if the user flow is logical and identify user’s concerns with the interface design; check the service feasibility
Process
Bodystorming - 2 bike users
To show our mid-fi prototype
Bodystorming the process of using our e-bike service
Testing - 4 non-bike users
To show our mid-fi prototype
To validate design assumptions
Interface Designs | Key Deliverables
Apple Watch Interface
Learnings from this Project
What did I learn
What did I learn
This module enhanced my service design skills with tools like service blueprints and stakeholder maps. It boosted my confidence in client communication, presentation, and meeting requirements, while also improving soft skills like communication, teamwork, and collaboration.
This module enhanced my service design skills with tools like service blueprints and stakeholder maps. It boosted my confidence in client communication, presentation, and meeting requirements, while also improving soft skills like communication, teamwork, and collaboration.
I could have done this differently
I could have done this differently
I could have assumed a leadership role despite initial hesitations about the project brief. Having said that, being more open to feedback and clearly expressing my opinions would have boosted my confidence and ensured my contributions aligned better with the team’s goals.
I could have assumed a leadership role despite initial hesitations about the project brief. Having said that, being more open to feedback and clearly expressing my opinions would have boosted my confidence and ensured my contributions aligned better with the team’s goals.
Skill Enhancement
Skill Enhancement
This project enhanced my communication, teamwork, and problem-solving skills, boosting my confidence in client interactions, project management, and collaboration under tight deadlines, shaping me into a more adaptable and competent professional.
This project enhanced my communication, teamwork, and problem-solving skills, boosting my confidence in client interactions, project management, and collaboration under tight deadlines, shaping me into a more adaptable and competent professional.
Thanks for watching!
Thanks for watching!
Appreciate you taking the time to read this. Feel free to share any feedback or thoughts to help me improve !
Appreciate you taking the time to read this. Feel free to share any feedback or thoughts to help me improve !
To see if the user flow is logical and identify user’s concerns with the interface design; check the service feasibility.
Aim
Bodystorming - 2 bike users
To show our mid-fi prototype.
Bodystorming the process of using our e-bike service.
Testing - 4 non-bike users
To show our mid-fi prototype.
To validate design assumptions.
Process
Prototype Testing
Interface Designs | Key Deliverables
Apple Watch Interface
Learnings from this Project
Lets work together !
Your concept becomes my next project!
goreaditya491@gmail.com
+44 77747 34983
Aditya Subhash Gore.
Copyright 2024. All Rights Reserved
Lets work together !
Your concept becomes my next project!
goreaditya491@gmail.com
+44 77747 34983
Aditya Subhash Gore.
Copyright 2024. All Rights Reserved